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Document and Entity Information

v2.4.0.8
Document and Entity Information
6 Months Ended
Jun. 30, 2015
Aug. 07, 2015
Document And Entity Information    
Entity Registrant Name DIRECTVIEW HOLDINGS INC  
Entity Central Index Key 0001441769  
Document Type 10-Q  
Document Period End Date Jun. 30, 2015  
Amendment Flag false  
Current Fiscal Year End Date --12-31  
Is Entity a Well-known Seasoned Issuer? No  
Is Entity a Voluntary Filer? No  
Is Entity's Reporting Status Current? Yes  
Entity Filer Category Smaller Reporting Company  
Entity Common Stock, Shares Outstanding   359,229,561
Document Fiscal Period Focus Q2  
Document Fiscal Year Focus 2015  

Consolidated Balance Sheets (Unaudited)

v2.4.0.8
Consolidated Balance Sheets (Unaudited) (USD $)
Jun. 30, 2015
Dec. 31, 2014
ASSETS    
Cash $ 78,259 $ 13,158
Accounts Receivable - net 173,101 60,014
Other Current Assets 0 1,659
Total Current Assets 251,360 74,831
PROPERTY AND EQUIPMENT - Net 6,224 9,336
OTHER ASSETS 100 796
Total Assets 257,684 84,963
LIABILITIES AND STOCKHOLDERS' DEFICIT    
Convertible Promissory Notes, Net of Debt Discounts 412,917 559,029
Short Term Advances 146,015 146,015
Notes Payable 126,692 176,692
Accounts Payable 167,604 131,020
Accrued Expenses 1,831,101 1,565,139
Due to Related Parties 627,809 664,068
Derivative Liability 1,858,556 1,462,984
Total Current Liabilities 5,170,694 4,704,947
Total Liabilities 5,170,694 4,704,947
STOCKHOLDERS' DEFICIT:    
Preferred Stock ($0.0001 Par Value; 5,000,000 Shares Authorized; None Issued and Outstanding) 0 0
Common Stock ($0.0001 Par Value; 1,000,000,000 Shares Authorized; 315,486,779 and 14,440,933 shares issued and outstanding at June 30, 2015 and December 31, 2014, respectively) 31,596 1,444
Additional Paid-in Capital 14,738,615 14,054,779
Accumulated Deficit (19,702,722) (18,645,772)
Total DirectView Holdings, Inc. Stockholders' Deficit (4,932,511) (4,589,549)
Non-Controlling Interest in Subsidiary 19,501 (30,435)
Total Stockholders' Deficit (4,913,010) (4,619,984)
Total Liabilities and Stockholders' Deficit $ 257,684 $ 84,963

Consolidated Balance Sheets (Unaudited) (Parenthetical)

v2.4.0.8
Consolidated Balance Sheets (Unaudited) (Parenthetical) (USD $)
Jun. 30, 2015
Dec. 31, 2014
Stockholders equity:    
Preferred stock, par value $ 0.0001 $ 0.0001
Preferred stock, authorized shares 5,000,000 5,000,000
Preferred stock, issued shares 0 0
Preferred stock, outstanding shares 0 0
Common stock, par value $ 0.0001 $ 0.0001
Common stock, authorized shares 500,000,000 500,000,000
Common stock, issued shares 315,486,779 14,440,933
Common stock, outstanding shares 315,486,779 14,440,933

Consolidated Statements of Operations (Unaudited)

v2.4.0.8
Consolidated Statements of Operations (Unaudited) (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2015
Jun. 30, 2014
Jun. 30, 2015
Jun. 30, 2014
NET SALES        
Sales of Product $ 73,735 $ 97,938 $ 190,084 $ 197,115
Service 48,696 14,510 124,861 58,279
Total Net Sales 122,431 112,448 314,945 255,394
COST OF SALES        
Cost of Product 53,737 130,561 57,202 148,319
Cost of Service 34,718 49,365 71,212 84,277
Total Cost of Sales 88,455 179,926 128,414 232,596
GROSS PROFIT (LOSS) 33,976 (67,478) 186,531 22,798
OPERATING EXPENSES:        
Marketing and Public Relations 104,220 52,539 122,530 104,351
Rent 18,300 0 58,600 0
Depreciation 1,556 0 3,112 0
Compensation and Related Taxes 144,671 140,414 251,120 616,014
Other Selling, General and Administrative 204,776 166,673 298,267 252,357
Total Operating Expenses 473,523 359,626 733,629 972,722
LOSS FROM OPERATIONS (439,547) (427,104) (547,098) (949,924)
OTHER INCOME (EXPENSES):        
Loss on conversion of related party loan 0 0 (290,000) 0
Other Income (Expense) 0 (922) 0 44,104
Gain on Extinguishment of Derivative Liabilities 0 10,995,882 0 10,995,882
Change in Fair Falue of Derivative Liabilities (1,166,147) 4,746,460 (741,872) (30,290,224)
Reduction of Derivative due to Conversion 982,773 10,072,639 1,103,545 11,089,639
Derivative Expense (185,200) 0 (255,140) (26,848)
Amortization of Debt Discount (103,752) (88,240) (175,200) (114,853)
Interest Expense (39,997) 944 (101,249) (14,382)
Total Other Income (Expense) (512,323) 25,726,763 (459,916) (8,316,682)
NET INCOME (LOSS) (951,870) 25,299,659 (1,007,014) (9,266,606)
Less: Net Income (Loss) Attributable to Non-Controlling Interest (2,590) 2,526 (49,936) 21,994
Net Loss Attributable to DirectView Holdings, Inc. $ (954,460) $ 25,302,185 $ (1,056,950) $ (9,244,612)
NET LOSS PER COMMON SHARE:        
Basic and Diluted $ 0 $ 0.06 $ (0.01) $ (0.02)
WEIGHTED AVERAGE COMMON SHARES OUTSTANDING - Basic and Diluted 226,404,715 351,976,293 71,110,049 300,994,648

Consolidated Statements of Cash Flows (Unaudited)

v2.4.0.8
Consolidated Statements of Cash Flows (Unaudited) (USD $)
6 Months Ended
Jun. 30, 2015
Jun. 30, 2014
CASH FLOWS FROM OPERATING ACTIVITIES:    
Net loss $ (1,007,014) $ (9,266,606)
Adjustments to Reconcile Net Loss to Net Cash Flows Used in Operating Activities:    
Depreciation 3,112 0
Common stock issued for compensation 44,100 431,600
Common stock issued for services 9,760 0
Change in fair value of derivative liability 741,872 30,290,224
Reduction of Derivative due to Conversion (1,103,545) (11,089,639)
Gain on extinguishment of derivative liabilities 0 (10,995,882)
Loss on conversion of related party loan 290,000 0
Derivative liability expense 255,140 26,848
Amortization of debt discount 175,200 114,853
Amortization of deferred financing costs 18,125 10,936
Noncash interest charges 17,397 0
(Increase) Decrease in:    
Accounts receivable (113,087) 1,633
Other current assets 2,355 (7,694)
Increase (Decrease) in:    
Accounts payable 36,583 58,826
Accrued expenses 271,995 129,319
Net Cash (Used in) Operating Activities (358,007) (295,582)
CASH FLOWS FROM INVESTING ACTIVITIES:    
Purchase of leasehold improvements 0 (12,448)
Net Cash (Used in) Investing Activities 0 (12,448)
CASH FLOWS FROM FINANCING ACTIVITIES:    
Net proceeds from convertible note payable 499,367 485,833
Payments of convertible notes payable (50,000) (36,759)
Proceeds from (payments to) related parties (26,259) (32,444)
Net Cash Flows Provided by Financing Activities 423,108 416,630
Net Increase in Cash 65,101 108,600
Cash - Beginning of Period 13,158 23,469
Cash - End of Period 78,259 132,069
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:    
Interest 0 12,953
Income Taxes 0 0
NON-CASH INVESTING AND FINANCING ACTIVITIES:    
Issuance of common stock in connection with conversion of convertible promissory note 272,386 17,301
Beneficial conversion and derivative liabilities on convertible notes payable 0 25,000
Initial recognition of derivative liability as debt discount $ 637,305 $ 0

1. BASIS OF PRESENTATION AND SIGNIFICANT ACCOUTNING POLICIES

v2.4.0.8
1. BASIS OF PRESENTATION AND SIGNIFICANT ACCOUTNING POLICIES
6 Months Ended
Jun. 30, 2015
Notes to Financial Statements  
Basis of Presentation and Significant Accounting Policies

Organization

 

DirectView Holdings, Inc., (the “Company”), was incorporated in the State of Delaware on October 2, 2006.  On July 6, 2012 the Company changed its domicile from Delaware and incorporated in the state of Nevada.

 

The Company has the following four subsidiaries: DirectView Video Technologies Inc., DirectView Security Systems Inc., Ralston Communication Services Inc., and Meeting Technologies Inc.

 

The Company is a full-service provider of teleconferencing services to businesses and organizations. The Company's conferencing services enable its clients to cost-effectively conduct remote meetings by linking participants in geographically dispersed locations. The Company's primary focus is to provide high value-added conferencing services to organizations such as professional service firms, investment banks, high tech companies, law firms, investor relations firms, and other domestic and multinational companies. The Company is also a provider of the latest technologies in surveillance systems, digital video recording and services.  The systems provide onsite and remote video and audio surveillance. 

 

Basis of Presentation

 

The unaudited consolidated financial statements include the accounts of the Company, three wholly-owned subsidiaries, and a subsidiary with which the Company has a majority voting interest of approximately 58% (the other 42% is owned by non-controlling interests, including 23% which is owned by the Company’s CEO who is a majority shareholder of the Parent Company) as of June 30, 2015. In the preparation of consolidated financial statements of the Company, intercompany transactions and balances are eliminated and net earnings are reduced by the portion of the net earnings of subsidiaries applicable to non-controlling interests.

 

The accompanying unaudited consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States of America (“US GAAP”) for interim financial information and with the instructions to Form 10-Q and Article 8-03 of Regulation S-X. Accordingly, the unaudited consolidated financial statements do not include all of the information and footnotes required by US GAAP for complete financial statements.  The unaudited consolidated financial statements and notes included herein should be read in conjunction with the annual consolidated financial statements and notes for the year ended December 31, 2014 included in our Annual Report on Form 10-K filed with the SEC on April 15, 2015.  

 

In the opinion of management, all adjustments (consisting of normal recurring items) necessary to present fairly the Company's financial position as of June 30, 2015, and the results of operations and cash flows for the six months ending June 30, 2015 have been included. The results of operations for the six months ended June 30, 2015 are not necessarily indicative of the results to be expected for the full year.

 

 

All share and per share amounts have been presented to give retroactive effect to a 1 for 30 reverse stock split that occurred in March 2015.

 

Use of Estimates

 

In preparing the consolidated financial statements, management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities as of the date of the statements of financial condition, and revenues and expenses for the years then ended.  Actual results may differ significantly from those estimates. Significant estimates made by management include, but are not limited to, the allowance for doubtful accounts, deferred tax asset valuation allowance, valuation of stock-based compensation, the useful life of property and equipment, valuation of beneficial conversion features on convertible debt and the assumptions used to calculate derivative liabilities.

 

Non-controlling Interests in Consolidated Financial Statements

 

The Company follows ASC 810-10-65, “Non-controlling Interests in Consolidated Financial Statements, an amendment of Accounting Research Bulletin No. 51,” (“SFAS No. 160”).  This statement clarifies that a non-controlling (minority) interest in a subsidiary is an ownership interest in the entity that should be reported as equity in the consolidated financial statements. It also requires consolidated net income to include the amounts attributable to both the parent and non-controlling interest, with disclosure on the face of the consolidated income statement of the amounts attributed to the parent and to the non-controlling interest.  In accordance with ASC 810-10-45-21, the losses attributable to the parent and the non-controlling interest in subsidiary may exceed their interests in the subsidiary’s equity. The excess and any further losses attributable to the parent and the non-controlling interest shall be attributed to those interests even if that attribution results in a deficit non-controlling interest balance. As of June 30, 2015, the Company reflected a non-controlling interest of $19,501 in connection with our majority-owned subsidiary, DirectView Security Systems Inc. as reflected in the accompanying consolidated balance sheets.

 

Cash and Cash Equivalents

 

The Company considers all highly liquid investments purchased with an original maturity of three months or less to be cash equivalents. The Company places its cash with a high credit quality financial institution. The Company’s account at this institution is insured by the Federal Deposit Insurance Corporation ("FDIC") up to $250,000.  For the six months ended June 30, 2015 and the year ended December 31, 2014, the Company has not reached bank balances exceeding the FDIC insurance limit. To reduce its risk associated with the failure of such financial institution, the Company evaluates at least annually the rating of the financial institution in which it holds deposits.

 

Fair Value of Financial Instruments

 

The Company follows FASB ASC 820, “Fair Value Measurements and Disclosures” (“ASC 820”), for assets and liabilities measured at fair value on a recurring basis. ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements establishes a framework for measuring fair value and expands disclosure about such fair value measurements.

 

ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:

 

  Level 1:

Observable inputs such as quoted market prices in active markets for identical assets

or liabilities

  Level 2: Observable market-based inputs or unobservable inputs that are corroborated by market data
  Level 3:

Unobservable inputs for which there is little or no market data, which require the use of

the reporting entity’s own assumptions.

Cash and cash equivalents include money market securities that are considered to be highly liquid and easily tradable as of June 30, 2015 and December 31, 2014. These securities are valued using inputs observable in active markets for identical securities and are therefore classified as Level 1 within our fair value hierarchy.

 

In addition, FASB ASC 825-10-25 Fair Value Option expands opportunities to use fair value measurements in financial reporting and permits entities to choose to measure many financial instruments and certain other items at fair value. The Company did not elect the fair value options for any of its qualifying financial instruments.

 

The carrying amounts reported in the balance sheet for cash, accounts receivable, accounts payable, accrued expenses, notes payable and due to related parties approximate their estimated fair market value based on the short-term maturity of these instruments. The carrying amount of the notes and convertible promissory notes approximates the estimated fair value for these financial instruments as management believes that such notes constitute substantially all of the Company's debt and the interest payable on the notes approximates the Company's incremental borrowing rate.

 

Accounts Receivable

 

The Company has a policy of reserving for questionable accounts based on its best estimate of the amount of probable credit losses in its existing accounts receivable.  The Company uses specific identification of accounts to reserve possible uncollectible receivables.  The Company periodically reviews its accounts receivable to determine whether an allowance is necessary based on an analysis of past due accounts and other factors that may indicate that the realization of an account may be in doubt.  Account balances deemed to be uncollectible are charged to the bad debt expense after all means of collection have been exhausted and the potential for recovery is considered remote.  At June 30, 2015 and December 31, 2014, management determined that an allowance is necessary which amounted to $38,000 at both dates. During the six months ended June 30, 2015 and the year ended December 31, 2014, the Company recognized $0 and $20,500 respectively of expenses related to uncollectible accounts receivable.

 

 Advertising

 

Advertising is expensed as incurred. Advertising expenses for the six months ended June 30, 2015 and 2014 was $122,530 and $104,351, respectively.

 

Shipping costs

 

Shipping costs are included in other selling, general and administrative expenses and was deemed to be not material for the six months ended June 30, 2015 and 2014, respectively.

 

Inventories

 

Inventories, consisting of finished goods related to our products are stated at the lower of cost or market utilizing the first-in, first-out method.  The Company acquires inventory for specific installation jobs. As a result, the Company orders inventory only as needed for installations and there was an insignificant amount of inventory on hand at June 30, 2015 and December 31, 2014.

 

Property and equipment and Leasehold Improvements

 

Property and equipment and leasehold improvements are carried at cost. The cost of repairs and maintenance is expensed as incurred; major replacements and improvements are capitalized.  When assets are retired or disposed of, the cost and accumulated depreciation are removed from the accounts, and any resulting gains or losses are included in income in the year of disposition.  The Company examines the possibility of decreases in the value of fixed assets when events or changes in circumstances reflect the fact that their recorded value may not be recoverable. Depreciation is calculated on a straight-line basis over the estimated useful life of the assets.  Leasehold improvements are amortized on a straight-line basis over the term of the lease.

 

Impairment of Long-Lived Assets

 

Long-Lived Assets of the Company are reviewed for impairment whenever events or circumstances indicate that the carrying amount of assets may not be recoverable, pursuant to guidance established in ASC 360-10-35-15, “Impairment or Disposal of Long-Lived Assets”. The Company recognizes an impairment loss when the sum of expected undiscounted future cash flows is less than the carrying amount of the asset. The amount of impairment is measured as the difference between the asset’s estimated fair value and its book value. The Company did not consider it necessary to record any impairment charges during the six months ended June 30, 2015 and 2014.

 

Income Taxes

 

Income taxes are accounted for under the asset and liability method as prescribed by ASC Topic 740: Income Taxes (“ASC 740”). Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities, and their respective tax bases and operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. Deferred tax assets are reduced by a valuation allowance, when in the Company's opinion it is likely that some portion or the entire deferred tax asset will not be realized.

 

Pursuant to ASC Topic 740-10: Income Taxes related to the accounting for uncertainty in income taxes, the evaluation of a tax position is a two-step process. The first step is to determine whether it is more likely than not that a tax position will be sustained upon examination, including the resolution of any related appeals or litigation based on the technical merits of that position. The second step is to measure a tax position that meets the more-likely-than-not threshold to determine the amount of benefit to be recognized in the financial statements. A tax position is measured at the largest amount of benefit that is greater than 50% likelihood of being realized upon ultimate settlement. Tax positions that previously failed to meet the more-likely-than-not recognition threshold should be

recognized in the first subsequent period in which the threshold is met. Previously recognized tax positions that no longer meet the more-likely-than-not criteria should be de-recognized in the first subsequent financial reporting period in which the threshold is no longer met. The accounting standard also provides guidance on de-recognition, classification, interest and penalties, accounting in interim periods, disclosures, and transition.  The adoption had no effect on the Company’s consolidated financial statements.  

 

Stock Based Compensation

 

Stock-based compensation is accounted for based on the requirements of the Share-Based Payment Topic of ASC 718 which requires recognition in the consolidated financial statements of the cost of employee and director services received in exchange for an award of equity instruments over the period the employee or director is required to perform the services in exchange for the award (presumptively, the vesting period). The ASC also requires measurement of the cost of employee and director services received in exchange for an award based on the grant-date fair value of the award.

 

Pursuant to ASC Topic 505-50, for share-based payments to consultants and other third-parties, compensation expense is determined at the “measurement date.” The expense is recognized over the service period of the award. Until the measurement date is reached, the total amount of compensation expense remains uncertain. The Company initially records compensation expense based on the fair value of the award at the reporting date. The Company recorded stock based compensation expense of $44,100 and $431,600 during the six months ended June 30, 2015 and 2014, respectively.

 

Revenue recognition

 

The Company follows the guidance of the FASB ASC 605-10-S99 “Revenue Recognition Overall – SEC Materials.  The Company records revenue when persuasive evidence of an arrangement exists, services have been rendered or product delivery has occurred, the sales price to the customer is fixed or determinable, and collectibility is reasonably assured.  When a customer order contains multiple items such as hardware, software, and services which are delivered at varying times, the Company determines whether the delivered items can be considered separate units of accounting.  Delivered items should be considered separate units of accounting if delivered items have value to the customer on a standalone basis, there is objective and reliable evidence of the fair value of undelivered items, and if delivery of undelivered items is probable and substantially in the Company’s control.

 

The following policies reflect specific criteria for the various revenues streams of the Company:

 

Revenue is recognized upon completion of conferencing services. The Company generally does not charge up-front fees and bills its customers based on usage.

 

 

 

Revenue for video equipment sales and security surveillance equipment sales is recognized upon delivery and installation.

 

Revenue from periodic maintenance agreements is generally recognized ratably over the respective maintenance periods provided no significant obligations remain and collectability of the related receivable is probable.

 

Cost of sales includes cost of products and cost of service.  Product cost includes the cost of products and freight costs.  Cost of services includes labor and fuel expenses.

 

Concentrations of Credit Risk and Major Customers

 

Financial instruments which potentially subject the Company to concentrations of credit risk consist principally of cash and trade accounts receivable. The Company places its cash with high credit quality financial institutions. Almost all of the Company's sales are credit sales which are primarily to customers whose ability to pay is dependent upon the industry economics prevailing in these areas; however, concentrations of credit risk with respect to trade accounts receivables is limited due to generally short payment terms. The Company also performs ongoing credit evaluations of its customers to help further reduce credit risk.

 

During the six months ended June 30, 2015, two customers accounted for 53% of revenues. The following is a list of percentage of revenue generated by the two customers:

 

Customer 1                      41%

Customer 2                      12%

Total                                 53%

 

 

During the six months ended June 30, 2014, one customer accounted for 64% of revenues.

 

 As of June 30, 2015, four customers accounted for 67% of total accounts receivable.  The following is a list of percentage of accounts receivable owed by the four customers:

 

Customer 1                      23%

Customer 2                      16%

Customer 3                      15%

Customer 4                      13%

Total                                 67%

 

As of December 31, 2014, three customers accounted for 73% of total accounts receivable.  The following is a list of percentage of accounts receivable owed by the three customers:

 

Customer 1                      16%

Customer 2                      26%

Customer 3                      31%

Total                                 73%

 

 

Related Parties

 

Parties are considered to be related to the Company if the parties that, directly or indirectly, through one or more intermediaries, control, are controlled by, or are under common control with the Company. Related parties also include principal owners of the Company, its management, members of the immediate families of principal owners of the Company and its management and other parties with which the Company may deal if one party controls or can significantly influence the management or operating policies of the other to an extent that one of the transacting parties might be prevented from fully pursuing its own separate interests. The Company discloses all related party transactions. All transactions shall be recorded at fair value of the goods or services exchanged. Property purchased from a related party is recorded at the cost to the related party and any payment to or on behalf of the related party in excess of the cost is reflected as a distribution to related party.

 

Net Loss per Common Share

 

Net loss per common share is calculated in accordance with ASC Topic 260: Earnings Per Share (“ASC 260”). Basic loss per share is computed by dividing net loss by the weighted average number of shares of common stock outstanding during the period. The computation of diluted net earnings per share does not include dilutive common stock equivalents in the weighted average shares outstanding as they would be anti-dilutive.  At June 30, 2015 the Company had 349,036,322 shares equivalent issuable pursuant to embedded conversion features.  At December 31, 2014, the Company had 69,694,188 shares equivalent issuable pursuant to embedded conversion features.

 

Recent Accounting Pronouncements

 

The Company has reviewed all recently issued, but not yet effective, accounting pronouncements and does not expect the future adoption of any such pronouncements to have a significant impact on the results of operations, financial condition or cash flow.

2. GOING CONCERN CONSIDERATIONS

v2.4.0.8
2. GOING CONCERN CONSIDERATIONS
6 Months Ended
Jun. 30, 2015
Text Block [Abstract]  
2. GOING CONCERN CONSIDERATIONS

The accompanying unaudited consolidated financial statements are prepared assuming the Company will continue as a going concern.  At June 30, 2015, the Company had an accumulated deficit of approximately $19.7 million, a stockholders’ deficit of approximately $4.9 million and a working capital deficiency of $4,919,334.  These matters raise substantial doubt about the Company’s ability to continue as a going concern.  The ability of the Company to continue as a going concern is dependent upon increasing sales and obtaining additional capital and financing.  Management intends to attempt to raise funds by way of a public or private offering.  While the Company believes in the viability of its strategy to increase sales volume and in its ability to raise additional funds, there can be no assurances to that effect. The Company's limited financial resources have prevented the Company from aggressively advertising its products and services to achieve consumer recognition.  The unaudited consolidated financial statements do not include adjustments to reflect the possible effects on the recoverability and classification of assets or the amounts and classification of liabilities that may result from the outcome of this uncertainty.

3. PROPERTY AND EQUIPMENT

v2.4.0.8
3. PROPERTY AND EQUIPMENT
6 Months Ended
Jun. 30, 2015
Property, Plant and Equipment [Abstract]  
3. PROPERTY AND EQUIPMENT

 

Property and equipment consisted of the following:              
               
  Estimated life  

  June 30,

2015

   

  December 31,

2014

 
Leasehold Improvements 2 years   $ 12,448     $ 12,448  
Less: Accumulated amortization       (6,224 )     (3,112 )
Furniture and fixtures 3 years     2,771       2,771  
Less: Accumulated depreciation       (2,771 )     (2,771 )
      $ 6,224     $ 9,336  

 

For the six months ended June 31, 2015 and 2014, depreciation and amortization expense amounted to $3,112 and $0, respectively.

 

In June 2014 the Company negotiated to lease office space and made leasehold improvements totaling $12,448.  The Company will amortize the balance on a straight-line basis for the term of 2 years commencing in July 2014.

 

In 2014 the Company took occupancy of approximately 3,000 square feet of office space in New York city.  The Company negotiated lease terms and has recorded rent expense of $5,500 per month for the period of September 1, 2014 through June 30, 2015 totaling accrued rent of $16,500 related to this office space.

4. NOTES PAYABLE

v2.4.0.8
4. NOTES PAYABLE
6 Months Ended
Jun. 30, 2015
Debt Disclosure [Abstract]  
4. NOTES PAYABLE

In November 2009, the Company issued unsecured notes payable of $20,000. The note is payable either in cash or security equivalent at the option of the Company. In the event the Company repays this note in shares of the Company’s common stock the rate is $0.05 per share. The note payable bears 6% interest per annum and matured in May 2010. In January 2010, this note was satisfied by issuing a note payable to another unrelated party with the same terms and conditions except for its maturity date changed to January 2011.  The note is in default as of June 30, 2015 and as of December 31, 2014.  In October 2013 $10,100 was assigned to a different note holder.  The new note is included in Notes Payable.  The remaining balance of this note is $9,900 as of June 30, 2015 and as of December 31, 2014.

 

During the year ended December 31, 2012, the Company entered into demand notes with Regal Capital (formerly a related party) totaling $116,792 bearing interest at 12% per annum.  As of June 30, 2015 and December 31, 2014 the notes amounted to $116,792 and $116,792 respectively.

 

In November 2014, the Company issued a Demand Promissory Note of $50,000 due December 22, 2014.  The interest rate is 10% with a minimum guaranteed interest amount of $5,000.  The Note Holder granted the Company an extension of due date making the note due January 22, 2015.  The note was satisfied in March 2015.  As of June 30, 2015 and December 31, 2014 the notes amounted to $0 and $50,000 respectively.

 

As of June 30, 2015 and December 31, 2014, notes payable amounted to $126,692 and $176,692, respectively.

 

Accrued interest on the notes payable amounted to approximately $56,900 and $43,900 as of June 30, 2015 and December 31, 2014, respectively and is included in accrued expenses.

 

 

5. SHORT TERM ADVANCES

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5. SHORT TERM ADVANCES
6 Months Ended
Jun. 30, 2015
Debt Disclosure [Abstract]  
5. SHORT TERM ADVANCES

During the six months ended June 30, 2015 and the year ended December 31, 2014, an unrelated party advanced funds to the Company used for operating expenses.  The advances are payable in cash and are non interest bearing and due on demand.  The balance of these short term advances was $146,015 and $146,015 as of June 30, 2015 and December 31, 2014.

6. ACCRUED EXPENSES

v2.4.0.8
6. ACCRUED EXPENSES
6 Months Ended
Jun. 30, 2015
Payables and Accruals [Abstract]  
6. ACCRUED EXPENSES

As of June 30, 2015 and December 31, 2014 the Company had accrued expenses of $1,831,084 and $1,565,139 respectively.  The following table displays the accrued expenses by category.

    June 30,     December 31,  
    2015     2014  
Operating Expenses   $ 41,300     $ 8,700  
Lease Abandonment     164,375       164,375  
Employee Commissions     60,590       60,590  
Interest     260,425       213,473  
Salaries     1,155,214       981,908  
Sales Tax Payable     37,284       25,674  
Payroll Liabilities     111,913       110,419  
    $ 1,831,101     $ 1,565,139  

7. CONVERTIBLE PROMISSORY NOTES

v2.4.0.8
7. CONVERTIBLE PROMISSORY NOTES
6 Months Ended
Jun. 30, 2015
Notes to Financial Statements  
7. CONVERTIBLE PROMISSORY NOTES

 

Convertible promissory notes consisted of the following:   

June 30,

2015

   

December 31,

2014

 
Secured convertible promissory notes   $ 910,470     $ 720,269  
                 
Less: initial recognition of debt discount, related to derivatives on convertible promissory notes     (580,200 )     (394,702)  
                 
Less: initial recognition of original issue discount     (71,574 )     (39,542 )
                 
Less: initial recognition of deferred financing     (56,500 )     (40,000 )
                 
Amortization of debt discount/OID/deferred financing     210,721       313,004  
Secured convertible promissory note– net   $ 412,917     $ 559,029  

 

During fiscal 2009, the Company reclassified $45,000 3% unsecured notes payable from long-term to short-term. The maturity of these notes payable ranged from January 2010 to April 2010 and the notes are in default at December 31, 2012.  The Company negotiationed with the note holder to extend the maturity date and has accrued 12% interest per annum based on the default provision until such time this note is extended or settled.  In May 2013 the Company and the note holder renegotiated the terms of the note to include features that allow the note holder to convert the principal balance of the note into common shares at the conversion price of   $ .0001.  This note included down round (“ratchet”) provisions that resulted in derivative accounting treatment for this note (See note 8).  At issuance of the renegotiated note the Company recorded a debt discount in the amount of $45,000 which has been fully amortized as of December 31, 2013.  In June 2013 the note holder converted $764 into common shares at the contractual rate of $.0001per share.  In March 2014 the note holder converted an additional $990 into common shares at the contractual rate of $.0001 per share.  In October 2014 the note holder assigned $20,000 of the note balance to a third party.  The balance of the unsecured note payable amounted to $23,246 as of June 30, 2015 and $43,246 as of December 31, 2014.

 

Senior secured promissory notes aggregating an original principal of $85,500 were issued in 2008. These notes are payable either in cash or security equivalent at the option of the Company. The notes payable bear 8% interest per annum and are payable on April 1, 2011. The principal and accrued interest is convertible at the option of the note holder into shares of our common stock at a conversion price of $0.50 per share.  In July 2013, the Company reclassified the balance of these notes totaling $17,000 to Convertible Promissory Notes from Notes Payable.  In May 2013 the Company and the note holder renegotiated the terms of the note to include features that allow the note holder to convert the principal balance of the note into common shares at the conversion price of $.0001.

This note included down round “Ratchet” provisions that resulted in derivative accounting treatment for this note (See note 8).  At issuance of the renegotiated note the Company recorded a debt discount in the amount of $17,000 which has been fully amortized as of December 31, 2013.  In July 2013 the note holder converted $764 into 254,667 common shares. In March 2014 the note holder converted an additional $990 into common shares at the contractual rate of $.003 per share. In May 2015 the note holder converted the remaining balance of $15,246 into common shares at the contractual rate of $.003 per share. The balance of the unsecured note payable amounted to $0 as of June 30, 2015 and $15,246 as of December 31, 2014.

 

August 30, 2013 the Company issued an $8,000 6% convertible debenture with a one year maturity date.  This convertible debenture converts at $.0001.  The debt discount was amortized over the term of the note.   This note included down round (“Ratchet”) provisions that resulted in derivative accounting treatment for this note (See note 8).  In April 2014 the note holder converted $1,500 into common shares at the contractual rate of $.0001 per share. In June 2015 the note holder converted the remaining balance of $6,500 into common shares at the contractual rate of $.00096 per share.  The balance of the convertible debenture is $0 as of June 30, 2015 and as of December 31, 2014.

 

On October 10, 2013 the Company issued a $10,000 6% convertible debenture with a one year maturity date.  This convertible debenture converts at $.00075.  The Company recorded a debt discount of $8,333 upon issuance of this note.  The debt discount was amortized over the term of the note. This note included down round (“Ratchet”) provisions that resulted in derivative accounting treatment for this note (See note 7).  The balance of the convertible debenture is $10,000 as of June 30, 2015 and as of December 31, 2014.  In connection herewith, the Company recorded a derivative liability and an offsetting debt discount of $8,333 (see Note 8).

 

On December 11, 2013 the Company issued a $25,000 6% convertible debenture with a one year maturity date.  This convertible debenture converts at $.0008.  The debt discount was amortized over the term of the note. This note included down round (“Ratchet”) provisions that resulted in derivative accounting treatment for this note (See note 8).  In connection herewith, the Company recorded a derivative liability and an offsetting debt discount of $23,958 (see Note 8). The balance of this convertible debenture is $25,000 as of June 30, 2015 and as of December 31, 2014.

 

On January 16, 2014 the Company issued a $25,000 6% convertible debenture with a one year maturity date.  This convertible debenture converts at 50% of the lowest trading price during the ten trading days prior to the conversion date.  The Company recorded a debt discount of $25,000 with the difference of $26,848 recorded as a derivative expense.  The debt discount was amortized over the term of the note. This note included down round (“Ratchet”) provisions that resulted in derivative accounting treatment for this note (See note 8).  In connection herewith, the Company recorded a derivative liability and an offsetting debt discount of $51,848 (see Note 8). The balance of this convertible debenture is $25,000 as of June 30, 2015 and as of December 31, 2014.

 

In March 2014 the Company issued three $50,000 8% convertible debentures with a one year maturity date.  Each note is convertible at a contractual rate of $.0175 which exceeded the quoted stock price on the date of the issuance of the convertible debentures.  The balance of these three notes was $150,000 as of June 30, 2015 and as of December 31, 2014.

 

On April 11, 2014 the Company issued an 8% original issue discount (OID) senior secured convertible promissory note with a principal balance of $367,754 with a one year maturity date.  This convertible debenture converts at $.0175. Due to certain ratchet provisions contained in the convertible promissory note the Company accounted for this conversion feature as a derivative liability.  In connection herewith, the Company recorded a derivative liability of $266,285 and a debt discount of $271,285 (see Note 8).  The Company also recorded OID of $28,965. The OID and debt discount are being amortized over the term of the note. This note included down round (“Ratchet”) provisions that resulted in derivative accounting treatment for this note (See note 8).  In December 2014 the note holder assigned $25,000 of the principal balance of the note to a third party. In February 2015 the note holder assigned $25,000 and $50,000 of the principal balance of the note to two different third party entities.  In the period of January through March 2015 the note holder converted $47,651 into 4,918,166 common shares at the contractual rate ranging from $.0072 to $.027 per share.

 

In the period of April through June 2015 the note holder converted $171,961 into 104,386,160 common shares at the contractual rate ranging from $.00186 to $.00216 per share.  After assignment of $75,000 and the conversions into common shares the balance of this convertible debenture as of June 30, 2015 is $6,142.  The balance of the convertible debenture as of December 31, 2014 is $300,754.  The balance net of debt discount and deferred financing is $0 and $240,820 as of June 30, 2015 and December 31, 2014, respectively.

 

On October 8, 2014 the Company issued an 8% original issue discount (OID) senior secured convertible promissory note with a principal balance of $81,522 with a one year maturity date.  This convertible debenture converts at the lower of $.0025 or 60% of the lowest trading price during the 25 days prior to conversion.  Due to certain ratchet provisions contained in the convertible promissory note the Company accounted for this conversion feature as a derivative liability.  In connection herewith, the Company recorded a derivative liability of $84,250 and a debt discount of $75,000 (see Note 8).  The Company also recorded OID of $6,522. The OID and debt discount are being amortized over the term of the note.  In April 2015 the note holder assigned $15,000 of the principal balance of the note to a third party. The balance of this convertible debenture as of June 30, 2015 is $66,522 and $81,522 as of December 31, 2014.  The balance net of debt discount and deferred financing is $37,640 and $3,130 as of June 30, 2015 and December 31, 2014, respectively.

 

 In May 2015 a note holder converted a $15,000 assigned note balance into 9,722,222 common shares at a contractual rate ranging from $.0012 to $.00216 leaving the note balance at $0 as of June 30, 2015.

 

On October 27, 2014 the Company issued an 8% original issue discount (OID) senior secured convertible promissory note with a principal balance of $21,600 with a one year maturity date.  This convertible debenture converts at the lower of $.0025 or 60% of the lowest trading price during the 25 days prior to conversion.  Due to certain ratchet provisions contained in the convertible promissory note the Company accounted for this conversion feature as a derivative liability.  In connection herewith, the Company recorded a derivative liability of $311,662 and a debt discount of $18,400 (see Note 8).  The Company also recorded OID of $1,600. The OID and debt discount are being amortized over the term of the note. The balance of this convertible debenture as of June 30, 2015 and as of December 31, 2014 is $21,600.  The balance net of debt discount and deferred financing is $14,933 and $4,934 as of June 30, 2015 and December 31, 2014, respectively.

 

On December 19, 2014 the Company issued an 8% original issue discount (OID) senior secured convertible promissory note with a principal balance of $27,174 with a one year maturity date.  This convertible debenture converts at the lower of $.0025 or 60% of the lowest trading price during the 25 days prior to conversion.  Due to certain ratchet provisions contained in the convertible promissory note the Company accounted for this conversion feature as a derivative liability.  In connection herewith, the Company recorded a derivative liability of $5,017 and a debt discount of $5,017 (see Note 8).  The Company also recorded OID of $2,000. The OID and debt discount are being amortized over the term of the note. The balance of this convertible debenture as of June 30, 2015 and as of December 31, 2014 is $27,174.  The balance net of debt discount and deferred financing is $24,435 and $20,926 as of June30, 2015 and December 31, 2014, respectively.

 

On December 19, 2014 a note holder assigned $25,000 to another note holder.  On December 29, 2014 $10,773 was converted into 664,973 shares of common stock at a contractual rate of $.0162. In February 2015 a note holder assigned an additional $25,000 to the same assignee.  The note holder converted $13,831 into 4,619,339 common shares at the contractual rate ranging from $.0054 to $.027 per share. The balance of the convertible debenture was $396 and $14,227 as of June 30, 2015 and December 31, 2014, respectively.

 

In October 2014 a note holder assigned $20,000 of principal balance and $4,489 of an accrued interest balance to a third party.  In January 2015 the note holder converted $1,000 into 333,333 common shares at the contractual rate of $.003.  In March 2015 the note holder converted $1,300 into 1,300,000 common shares at the contractual rate of $.001.  In April and May 2015 the note holder converted $17,200 into 13,900,000 common shares at the contractual rate ranging from $.0008 to $.00156 per share. The balance of the unsecured note payable amounted to $4,989 and $24,489 as of June 30, 2015 and December 31, 2014, respectively.

 

In February 2015 a note holder assigned $50,000 of principal balance of a convertible debenture to a third party.  In March 2015 the note holder converted $4,125 of principal balance, $3,375 of accrued interest and $1,220 of fees into 4,844,633 common shares at the contractual rate of $.0072. In the period of April through May 2015 the note holder converted $38,250 of principle balance, $909 of accrued interest and $7,320 of fees into 37,148,448 common shares at the contractual rate ranging from $.00096 to $.075 per share. The balance of the unsecured note payable amounted to $7,625 as of June 30, 2015.

 

On February 11, 2015 the Company issued an 8% original issue discount (OID) senior secured convertible promissory note with a principal balance of $54,348 with a one year maturity date.  This convertible debenture converts at the lower of $.0025 or 60% of the lowest trading price during the 25 days prior to conversion.  Due to certain ratchet provisions contained in the convertible promissory the Company accounted for this conversion feature as a derivative liability.  In connection herewith, the Company recorded a derivative liability of $119,940, a debt discount of $50,348 (see Note 8), and derivative expense of $69,940.  The Company also recorded OID of $4,000. The OID and debt discount are being amortized over the term of the note.  In June 2015 the note holder assigned the balance of the note and accrued interest of $4,348 to a third party totaling a new note balance of $58,696 as of June 30, 2015.

 

On April 8, 2015 the Company issued a 5% original issue discount (OID) senior secured convertible promissory note with a principal balance of $52,500 with a one year maturity date. This convertible debenture converts at 55% of the lowest trading price during the 25 days prior to conversion. Due to certain ratchet provisions contained in the convertible promissory note the Company accounted for this conversion feature as a derivative liability. In connection herewith, the Company recorded a derivative liability of $86,506, a debt discount of $50,000 (see Note 8), and derivative expense of $36,506. The Company also recorded OID of $2,500 and deferred financing of $5,000. The OID, deferred financing and debt discount are being amortized over the term of the note. The balance of the senior secured convertible promissory note amounted to $52,500 as of June 30, 2015. The balance of the convertible promissory note net of debt discount, OID and deferred financing as of June 30, 2015 amounted to $9,375.

 

On May 5, 2015 the Company issued a 5% original issue discount (OID) convertible promissory note with a principal balance of $115,787 with a one year maturity date. This convertible debenture converts at 70% of the lowest trading price during the 30 days prior to conversion. Due to certain ratchet provisions contained in the convertible promissory note the Company accounted for this conversion feature as a derivative liability. In connection herewith, the Company recorded a derivative liability of $147,775, a debt discount of $110,000 (see Note 8), and derivative expense of $37,775. The Company also recorded OID of $5,789 and deferred financing of $10,000. The OID, deferred financing and debt discount are being amortized over the term of the note. The balance of the convertible promissory note amounted to $115,789 as of June 30, 2015. The balance of the convertible promissory note net of debt discount, deferred financing and OID as of June 30, 2015 amounted to $5,724.

 

On May 15, 2015 the Company issued a 5% original issue discount (OID) convertible promissory note with a principal balance of $52,632 with a one year maturity date. This convertible debenture converts at 70% of the lowest trading price during the 30 days prior to conversion. Due to certain ratchet provisions contained in the convertible promissory note the Company accounted for this conversion feature as a derivative liability. In connection herewith, the Company recorded a derivative liability of $67,171, a debt discount of $50,000 (see Note 8), and derivative expense of $17,171. The Company also recorded OID of $2,632. The OID and debt discount are being amortized over the term of the note. The balance of the convertible promissory note amounted to $52,632 as of June 30, 2015. The balance of the convertible promissory note net of debt discount and OID as of June 30, 2015 amounted to $6,579.

 

On May 27, 2015 the Company issued a 5% original issue discount (OID) convertible promissory note with a principal balance of $52,632 with a one year maturity date. This convertible debenture converts at 70% of the lowest trading price during the 30 days prior to conversion. Due to certain ratchet provisions contained in the convertible promissory note the Company accounted for this conversion feature as a derivative liability. In connection herewith, the Company recorded a derivative liability of $67,171, a debt discount of $50,000 (see Note 8), and derivative expense of $17,171. The Company also recorded OID of $2,632. The OID and debt discount are being amortized over the term of the note. The balance of the convertible promissory note amounted to $52,632 as of June 30, 2015. The balance of the convertible promissory note net of debt discount and OID as of June 30, 2015 amounted to $5,117.

  

On June 5, 2015 the Company issued a 5% original issue discount (OID) convertible promissory note with a principal balance of $52,632 with a one year maturity date. This convertible debenture converts at 70% of the lowest trading price during the 30 days prior to conversion. Due to certain ratchet provisions contained in the convertible promissory note the Company accounted for this conversion feature as a derivative liability. In connection herewith, the Company recorded a derivative liability of $67,171, a debt discount of $50,000 (see Note 8), and derivative expense of $17,171. The Company also recorded OID of $2,632. The OID and debt discount are being amortized over the term of the note. The balance of the convertible promissory note amounted to $52,632 as of June 30, 2015, net of debt discount and OID of $3,655.

 

On June 15, 2015 the Company issued a 5% original issue discount (OID) convertible promissory note with a principal balance of $157,895 with a one year maturity date. This convertible debenture converts at 70% of the lowest trading price during the 30 days prior to conversion. Due to certain ratchet provisions contained in the convertible promissory note the Company accounted for this conversion feature as a derivative liability. In connection herewith, the Company recorded a derivative liability of $201,512, a debt discount of $142,500 (see Note 8), and derivative expense of $59,406. The Company also recorded OID of $7,500 and deferred financing of $1,500. The OID, deferred financing and debt discount are being amortized over the term of the note. The balance of the convertible promissory note amounted to $157,895 as of June 30, 2015, net of debt discount, deferred financing and OID of $37,957.

 

During the six months ended June 30, 2015 and 2014, amortization of debt discount amounted to $175,200 and $114,853, respectively.

8. DERIVATIVE LIABILITY

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8. DERIVATIVE LIABILITY
6 Months Ended
Jun. 30, 2015
Notes to Financial Statements  
8. DERIVATIVE LIABILITY

The Company enters into financing arrangements that contain embedded derivative features due to down round (“Ratchet”) provisions or conversion formulas that cause derivative treatment. The Company accounts for these arrangements in accordance with Accounting Standards Codification topic 815, Accounting for Derivative Instruments and Hedging Activities (“ASC 815”) as well as related interpretation of this standard. In accordance with this standard, derivative instruments are recognized as either assets or liabilities in the balance sheet and are measured at fair values with gains or losses recognized in earnings. The Company determines the fair value of derivative instruments based on available market data using appropriate valuation models, considering all of the rights and obligations of each instrument.

 

We estimate fair values of derivative financial instruments using various techniques (and combinations thereof) that are considered consistent with the objective measuring fair values. In selecting the appropriate technique, we consider, among other factors, the nature of the instrument, the market risks that it embodies and the expected means of settlement. For less complex derivative instruments we generally use the Black-Scholes model, adjusted for the effect of dilution, because it embodies all of the requisite assumptions (including trading volatility, estimated terms, dilution and risk free rates) necessary to fair value these instruments. Estimating fair values of derivative financial instruments requires the development of significant and subjective estimates that may, and are likely to, change over the duration of the instrument with related changes in internal and external market factors. In addition, option-based techniques (such as Black-Scholes model) are highly volatile and sensitive to changes in the trading market price of our common stock. Since derivative financial instruments are initially and subsequently carried at fair values, our income (expense) going forward will reflect the volatility in these estimates and assumption changes. Under the terms of the new accounting standard, increases in the trading price of the Company’s common stock and increases in fair value during a given financial quarter result in the application of non-cash derivative expense. Conversely, decreases in the trading price of the Company’s common stock and decreases in trading fair value during a given financial quarter result in the application of non-cash derivative income.

 

The following table presents a reconciliation of the derivative liability measured at fair value on a recurring basis using significant unobservable inputs (Level 3) from December 31, 2014 to June 30, 2015:

   

Conversion feature

derivative liability

 
Balance at December 31, 2014   $ 1,462,984  
Recognition of initial derivative liability     757,245  
Change in fair value included in earnings     (361,673)  
Balance at June 30, 2015   $ 1,858,556  

 

Total derivative liability at June 30, 2015 and December 31, 2014 amounted to $1,858,556 and $1,462,984, respectively.  The change in fair value included in earnings as income of $361,673 is due in part to the quoted market price of the Company’s common stock decreasing  from $.027 at December 31, 2014 to $.006 at June 30, 2015 coupled with substantially reduced conversion prices due to the effect of “Ratchet” provisions incorporated in convertible notes payable.

 

The Company used the following assumptions for determining the fair value of the convertible instruments granted under the Black-Scholes option pricing model:

 

    June 30, 2015
Expected volatility     192 % - 304%
Expected term     3 – 12 months
Risk-free interest rate     0.0 2% - 0.09%
Expected dividend yield     0 %

9. STOCKHOLDERS DEFICIT

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9. STOCKHOLDERS DEFICIT
6 Months Ended
Jun. 30, 2015
Equity [Abstract]  
9. STOCKHOLDERS DEFICIT

On March 14, 2015 the Company approved a 1-30 Reverse Stock Split (see Note 1).

 

In January 2015 the Company made four issuances of common shares related to the same note payable.  The Company issued   600,000; 633,333; 633,333 and 666,667 shares of common stock at $.0108 for the reduction of $6,480; at $.0108 for the reduction of 6,840; at $.0108 for the reduction of $6,840 and at $.009 for an additional reduction of $6,000 in principal of notes payable.

 

In January 2015 the Company issued 333,333 shares of common stock at $.003 for the reduction of $1,000 in principal of notes payable.

 

In January 2015 the Company issued 699,667 shares of common stock at $.0108 for the reduction of $7,556 in principal of notes payable.

 

In February 2015 the Company issued 700,000; 766,667 and 833,333 shares of common stock at $.009 for the reduction of $6,300; at $.009 for the reduction of $6,900; and at $.0072 for the reduction of $6,000 in principal of notes payable.

 

In February 2015 the Company made four issuances of common shares related to the same note payable.  The Company issued 741,226; 946,793; 1,033,333 and 1,097,767 shares of common stock at $.009 for the reduction of $6,671; at $.009 for the reduction of 8,521; at $.0072 for the reduction of $7,440 and at $.0054 for an additional reduction of $5,928 in principal of notes payable.

 

In February 2015 the Company issued 116,667 shares of common stock at fair market value of $.018 for $2,100 of services rendered.

 

In March 2015 the Company made two issuances of common shares related to the same note payable.  The Company issued 41,500 and 43,333 shares of common stock at $.027 for the reduction of $1,121 and at $.027 for the reduction of $1,170 in principal of notes payable.

 

In March 2015 the Company made issuances of common shares related to the same note payable.  The Company issued 4,844,633 shares of common stock at $.0072 for the reduction of $8,720 of principal, interest and associated fees.

 

In March 2015 the Company made two issuances of common shares related to the same note payable.  The Company issued 45,833 and 54,780 shares of common stock at $.027 for the reduction of $1,238 and at $.027 for the reduction of $1,479 in principal of notes payable.

 

In March 2015 the Company issued 1,300,000 shares of common stock at $.001 for the reduction of $1,300 in principal of notes payable.

 

In the period of April 1, 2015 through June 30, 2015 the Company issued 174,227,554 shares of common stock at contractual rates ranging from $.00096 to $.075 for the reduction of $265,281in principal notes payable, $8,540 in fees and $959 in the reduction of accrued interest (See Note 7).

 

In May 2015 the Company issued 3,000,000 shares of common stock at fair market value of $42,000 for compensation.

 

10. RELATED PARTY TRANSACTIONS

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10. RELATED PARTY TRANSACTIONS
6 Months Ended
Jun. 30, 2015
Related Party Transactions [Abstract]  
10. RELATED PARTY TRANSACTIONS

Due to Related Parties

 

The following related party transactions have been presented on the balance sheet in due to related parties.  Additionally, as of June 30, 2015 $82,431 of accrued interest due to related parties has been included in accrued expenses.

 

During 2007 and 2006, the Company’s principal officer loaned $39,436 and $14,400, respectively to the Company for working capital purposes. This debt carries 3% interest per annum and matured in July 2010.  In March 2012, the Company and the principal officer of the Company agreed to change the term of this promissory note into a demand note.  In May and June 2015 the Company repaid $16,881 in the principal of this note.  The amount due to such related party at June 30, 2015 and December 31, 2014 amounted to $35,465 and $52,347, respectively.  As of June 30, 2015 and December 31, 2014, this note was reflected as due to related party.  Accrued interest related to these notes amounted to $5,416 and $4,716 as of June 30, 2015 and December 31, 2014, respectively and is included in accrued expenses in the Company’s balance sheet.

 

In June 2009, the Company issued a promissory note amounting $22,000 to the Chief Executive Officer of the Company. This note is payable either in cash or security equivalent at the option of the note holder. The note payable bears 12% interest per annum and was payable in June 2010.  During 2012, the Company repaid the Chief Executive Officer $11,157 related to this note leaving the balance of the note at $10,843 as of June 30, 2015 and December 31, 2014.

 

Accrued interest on the notes payable to the Chief Executive Officer of the Company amounted to $22,646 and $21,999 as of June 30, 2015 and December 31, 2014, respectively and is included in accrued expenses in the Company’s balance sheet.

 

The Chief Executive Officer of the Company, from time to time, provided advances to the Company for operating expenses. The Company repays the advances when funds are available.  The Company repaid $13,819 to the Chief Executive Officer in the first quarter of 2015.  The Chief Executive Officer of the Company loaned the Company $20,984 in the first quarter of 2015.  In March 2015 the Company issued the Chief Executive Officer 100,000,000 shares of common stock for the retirement of $10,000 of loans.  The Company repaid $10,907 to the Chief Executive Officer and borrowed $2,484 in the second quarter of 2015.   At June 30, 2015 and December 31, 2014 the Company had a payable to the Chief Executive Officer of the Company amounting to $152,062 and $163,320, respectively. These advances are short-term in nature and non-interest bearing.

 

The Chief Financial Officer of the Company, from time to time, provided advances to the Company for operating expenses. The Company repaid $8,119 to the Chief Financial Officer in the second quarter of 2015.   At June 30, 2015 and December 31, 2014, the Company had a payable to the Chief Financial Officer of the Company amounting to $0 and $8,119, respectively. These advances are short-term in nature and non-interest bearing.

 

During the quarter ended June 30, 2012, the Company issued notes payable to the CFO amounting to $429,439 related to the accrued salaries.  As of June 30, 2015 and December 31, 2014 the balance on the notes payable related to the accrued salaries remained at $429,439.

11. ACCRUED PAYROLL TAXES

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11. ACCRUED PAYROLL TAXES
6 Months Ended
Jun. 30, 2015
Notes to Financial Statements  
11. ACCRUED PAYROLL TAXES

As of June 30, 2015 and December 31, 2014 the Company recorded a liability related to unpaid payroll taxes which includes interest and penalties of approximately $112,000 and $110,000, respectively.  The liability was incurred in the years ended December 31, 2007 through December 31, 2010 as a result of the Company not remitting payroll tax liabilities. In August 2013, the Company paid $43,176 toward the outstanding payroll tax liabilities. Such amount also includes current payroll tax liabilities and has been included in accrued expenses in the accompanying consolidated financial statements.

12. SEGMENT REPORTING

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12. SEGMENT REPORTING
6 Months Ended
Jun. 30, 2015
Segment Reporting [Abstract]  
12. SEGMENT REPORTING

Although the Company has a number of operating divisions, separate segment data has not been presented as they meet the criteria for aggregation as permitted by ASC Topic 280, “Segment Reporting” (formerly Statement of Financial Accounting Standards (SFAS) No. 131, “Disclosures About Segments of an Enterprise and Related Information”).

 

Our chief operating decision-maker is considered to be our Chief Executive Officer (CEO). The CEO reviews financial information presented on a consolidated basis for purposes of making operating decisions and assessing financial performance. The financial information reviewed by the CEO is identical to the information presented in the accompanying consolidated statements of operations. Therefore, the Company has determined that it operates in a single operating segment, specifically, web communications services.  For the six months ended June 30, 2015 and the year ended December 31, 2014 all material assets and revenues of the Company were in the United States.

13. SUBSEQUENT EVENTS

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13. SUBSEQUENT EVENTS
6 Months Ended
Jun. 30, 2015
Subsequent Events [Abstract]  
13. SUBSEQUENT EVENTS

Subsequent to the quarter ending June 30, 2015 the Company issued 43,742,782 shares of common stock in satisfaction of $72,664 of convertible promissory notes and $44,131 of accrued interest. These notes were converted at contractual rates ranging from $.00258 to $.003.

 

In July 2015 the Company issued two 5% original issue discount (OID) convertible promissory note with each with a a principal balance of $157,895 with a one year maturity date. These convertible debentures convert at 70% of the lowest trading price during the 30 days prior to conversion.

 

In August 2015, the company entered into a securities purchase agreement for $1,312,083. At this time only one note has been issued by the company under the securities purchase agreement for $429,439. The company received $429,439 which was used to pay off certain accrued salaries and debt owed to officers and directors of the company.

1. BASIS OF PRESENTATION AND SIGNIFICANT ACCOUTNING POLICIES (Policies)

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1. BASIS OF PRESENTATION AND SIGNIFICANT ACCOUTNING POLICIES (Policies)
6 Months Ended
Jun. 30, 2015
Notes to Financial Statements  
Organization

DirectView Holdings, Inc., (the “Company”), was incorporated in the State of Delaware on October 2, 2006.  On July 6, 2012 the Company changed its domicile from Delaware and incorporated in the state of Nevada.

 

The Company has the following four subsidiaries: DirectView Video Technologies Inc., DirectView Security Systems Inc., Ralston Communication Services Inc., and Meeting Technologies Inc.

 

The Company is a full-service provider of teleconferencing services to businesses and organizations. The Company's conferencing services enable its clients to cost-effectively conduct remote meetings by linking participants in geographically dispersed locations. The Company's primary focus is to provide high value-added conferencing services to organizations such as professional service firms, investment banks, high tech companies, law firms, investor relations firms, and other domestic and multinational companies. The Company is also a provider of the latest technologies in surveillance systems, digital video recording and services.  The systems provide onsite and remote video and audio surveillance. 

 

Basis of Presentation

The unaudited consolidated financial statements include the accounts of the Company, three wholly-owned subsidiaries, and a subsidiary with which the Company has a majority voting interest of approximately 58% (the other 42% is owned by non-controlling interests, including 23% which is owned by the Company’s CEO who is a majority shareholder of the Parent Company) as of June 30, 2015. In the preparation of consolidated financial statements of the Company, intercompany transactions and balances are eliminated and net earnings are reduced by the portion of the net earnings of subsidiaries applicable to non-controlling interests.

 

The accompanying unaudited consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States of America (“US GAAP”) for interim financial information and with the instructions to Form 10-Q and Article 8-03 of Regulation S-X. Accordingly, the unaudited consolidated financial statements do not include all of the information and footnotes required by US GAAP for complete financial statements.  The unaudited consolidated financial statements and notes included herein should be read in conjunction with the annual consolidated financial statements and notes for the year ended December 31, 2014 included in our Annual Report on Form 10-K filed with the SEC on April 15, 2015.  

 

In the opinion of management, all adjustments (consisting of normal recurring items) necessary to present fairly the Company's financial position as of June 30, 2015, and the results of operations and cash flows for the six months ending June 30, 2015 have been included. The results of operations for the six months ended June 30, 2015 are not necessarily indicative of the results to be expected for the full year.

 

 

All share and per share amounts have been presented to give retroactive effect to a 1 for 30 reverse stock split that occurred in March 2015.

 

Use of Estimates

In preparing the consolidated financial statements, management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities as of the date of the statements of financial condition, and revenues and expenses for the years then ended.  Actual results may differ significantly from those estimates. Significant estimates made by management include, but are not limited to, the allowance for doubtful accounts, deferred tax asset valuation allowance, valuation of stock-based compensation, the useful life of property and equipment, valuation of beneficial conversion features on convertible debt and the assumptions used to calculate derivative liabilities.

Non-controlling Interests in Consolidated Financial Statements

The Company follows ASC 810-10-65, “Non-controlling Interests in Consolidated Financial Statements, an amendment of Accounting Research Bulletin No. 51,” (“SFAS No. 160”).  This statement clarifies that a non-controlling (minority) interest in a subsidiary is an ownership interest in the entity that should be reported as equity in the consolidated financial statements. It also requires consolidated net income to include the amounts attributable to both the parent and non-controlling interest, with disclosure on the face of the consolidated income statement of the amounts attributed to the parent and to the non-controlling interest.  In accordance with ASC 810-10-45-21, the losses attributable to the parent and the non-controlling interest in subsidiary may exceed their interests in the subsidiary’s equity. The excess and any further losses attributable to the parent and the non-controlling interest shall be attributed to those interests even if that attribution results in a deficit non-controlling interest balance. As of June 30, 2015, the Company reflected a non-controlling interest of $19,501 in connection with our majority-owned subsidiary, DirectView Security Systems Inc. as reflected in the accompanying consolidated balance sheets.

Cash and Cash Equivalents

The Company considers all highly liquid investments purchased with an original maturity of three months or less to be cash equivalents. The Company places its cash with a high credit quality financial institution. The Company’s account at this institution is insured by the Federal Deposit Insurance Corporation ("FDIC") up to $250,000.  For the six months ended June 30, 2015 and the year ended December 31, 2014, the Company has not reached bank balances exceeding the FDIC insurance limit. To reduce its risk associated with the failure of such financial institution, the Company evaluates at least annually the rating of the financial institution in which it holds deposits.

Fair Value of Financial Instruments

The Company follows FASB ASC 820, “Fair Value Measurements and Disclosures” (“ASC 820”), for assets and liabilities measured at fair value on a recurring basis. ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements establishes a framework for measuring fair value and expands disclosure about such fair value measurements.

 

ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:

 

  Level 1:

Observable inputs such as quoted market prices in active markets for identical assets

or liabilities

  Level 2: Observable market-based inputs or unobservable inputs that are corroborated by market data
  Level 3:

Unobservable inputs for which there is little or no market data, which require the use of

the reporting entity’s own assumptions.

Cash and cash equivalents include money market securities that are considered to be highly liquid and easily tradable as of June 30, 2015 and December 31, 2014. These securities are valued using inputs observable in active markets for identical securities and are therefore classified as Level 1 within our fair value hierarchy.

 

In addition, FASB ASC 825-10-25 Fair Value Option expands opportunities to use fair value measurements in financial reporting and permits entities to choose to measure many financial instruments and certain other items at fair value. The Company did not elect the fair value options for any of its qualifying financial instruments.

 

The carrying amounts reported in the balance sheet for cash, accounts receivable, accounts payable, accrued expenses, notes payable and due to related parties approximate their estimated fair market value based on the short-term maturity of these instruments. The carrying amount of the notes and convertible promissory notes approximates the estimated fair value for these financial instruments as management believes that such notes constitute substantially all of the Company's debt and the interest payable on the notes approximates the Company's incremental borrowing rate.

 

Accounts Receivable

The Company has a policy of reserving for questionable accounts based on its best estimate of the amount of probable credit losses in its existing accounts receivable.  The Company uses specific identification of accounts to reserve possible uncollectible receivables.  The Company periodically reviews its accounts receivable to determine whether an allowance is necessary based on an analysis of past due accounts and other factors that may indicate that the realization of an account may be in doubt.  Account balances deemed to be uncollectible are charged to the bad debt expense after all means of collection have been exhausted and the potential for recovery is considered remote.  At June 30, 2015 and December 31, 2014, management determined that an allowance is necessary which amounted to $38,000 at both dates. During the six months ended June 30, 2015 and the year ended December 31, 2014, the Company recognized $0 and $20,500 respectively of expenses related to uncollectible accounts receivable.

Advertising

Advertising is expensed as incurred. Advertising expenses for the six months ended June 30, 2015 and 2014 was $122,530 and $104,351, respectively.

Shipping Costs

Shipping costs are included in other selling, general and administrative expenses and was deemed to be not material for the six months ended June 30, 2015 and 2014, respectively.

Inventories

Inventories, consisting of finished goods related to our products are stated at the lower of cost or market utilizing the first-in, first-out method.  The Company acquires inventory for specific installation jobs. As a result, the Company orders inventory only as needed for installations and there was an insignificant amount of inventory on hand at June 30, 2015 and December 31, 2014.

Property and equipment and Leasehold Improvements

Property and equipment and leasehold improvements are carried at cost. The cost of repairs and maintenance is expensed as incurred; major replacements and improvements are capitalized.  When assets are retired or disposed of, the cost and accumulated depreciation are removed from the accounts, and any resulting gains or losses are included in income in the year of disposition.  The Company examines the possibility of decreases in the value of fixed assets when events or changes in circumstances reflect the fact that their recorded value may not be recoverable. Depreciation is calculated on a straight-line basis over the estimated useful life of the assets.  Leasehold improvements are amortized on a straight-line basis over the term of the lease.

Impairment of Long-Lived Assets

Long-Lived Assets of the Company are reviewed for impairment whenever events or circumstances indicate that the carrying amount of assets may not be recoverable, pursuant to guidance established in ASC 360-10-35-15, “Impairment or Disposal of Long-Lived Assets”. The Company recognizes an impairment loss when the sum of expected undiscounted future cash flows is less than the carrying amount of the asset. The amount of impairment is measured as the difference between the asset’s estimated fair value and its book value. The Company did not consider it necessary to record any impairment charges during the six months ended June 30, 2015 and 2014.

Income Taxes

Income taxes are accounted for under the asset and liability method as prescribed by ASC Topic 740: Income Taxes (“ASC 740”). Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities, and their respective tax bases and operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. Deferred tax assets are reduced by a valuation allowance, when in the Company's opinion it is likely that some portion or the entire deferred tax asset will not be realized.

 

Pursuant to ASC Topic 740-10: Income Taxes related to the accounting for uncertainty in income taxes, the evaluation of a tax position is a two-step process. The first step is to determine whether it is more likely than not that a tax position will be sustained upon examination, including the resolution of any related appeals or litigation based on the technical merits of that position. The second step is to measure a tax position that meets the more-likely-than-not threshold to determine the amount of benefit to be recognized in the financial statements. A tax position is measured at the largest amount of benefit that is greater than 50% likelihood of being realized upon ultimate settlement. Tax positions that previously failed to meet the more-likely-than-not recognition threshold should be

recognized in the first subsequent period in which the threshold is met. Previously recognized tax positions that no longer meet the more-likely-than-not criteria should be de-recognized in the first subsequent financial reporting period in which the threshold is no longer met. The accounting standard also provides guidance on de-recognition, classification, interest and penalties, accounting in interim periods, disclosures, and transition.  The adoption had no effect on the Company’s consolidated financial statements.  

Stock Based Compensation

Stock-based compensation is accounted for based on the requirements of the Share-Based Payment Topic of ASC 718 which requires recognition in the consolidated financial statements of the cost of employee and director services received in exchange for an award of equity instruments over the period the employee or director is required to perform the services in exchange for the award (presumptively, the vesting period). The ASC also requires measurement of the cost of employee and director services received in exchange for an award based on the grant-date fair value of the award.

 

Pursuant to ASC Topic 505-50, for share-based payments to consultants and other third-parties, compensation expense is determined at the “measurement date.” The expense is recognized over the service period of the award. Until the measurement date is reached, the total amount of compensation expense remains uncertain. The Company initially records compensation expense based on the fair value of the award at the reporting date. The Company recorded stock based compensation expense of $44,100 and $431,600 during the six months ended June 30, 2015 and 2014, respectively.

Revenue Recognition

The Company follows the guidance of the FASB ASC 605-10-S99 “Revenue Recognition Overall – SEC Materials.  The Company records revenue when persuasive evidence of an arrangement exists, services have been rendered or product delivery has occurred, the sales price to the customer is fixed or determinable, and collectability is reasonably assured.  When a customer order contains multiple items such as hardware, software, and services which are delivered at varying times, the Company determines whether the delivered items can be considered separate units of accounting.  Delivered items should be considered separate units of accounting if delivered items have value to the customer on a standalone basis, there is objective and reliable evidence of the fair value of undelivered items, and if delivery of undelivered items is probable and substantially in the Company’s control.

 

The following policies reflect specific criteria for the various revenues streams of the Company:

 

Revenue is recognized upon completion of conferencing services. The Company generally does not charge up-front fees and bills its customers based on usage.

 

 

 

Revenue for video equipment sales and security surveillance equipment sales is recognized upon delivery and installation.

 

Revenue from periodic maintenance agreements is generally recognized ratably over the respective maintenance periods provided no significant obligations remain and collectability of the related receivable is probable.

 

Cost of sales includes cost of products and cost of service.  Product cost includes the cost of products and freight costs.  Cost of services includes labor and fuel expenses.

Concentrations of Credit Risk and Major Customers

Financial instruments which potentially subject the Company to concentrations of credit risk consist principally of cash and trade accounts receivable. The Company places its cash with high credit quality financial institutions. Almost all of the Company's sales are credit sales which are primarily to customers whose ability to pay is dependent upon the industry economics prevailing in these areas; however, concentrations of credit risk with respect to trade accounts receivables is limited due to generally short payment terms. The Company also performs ongoing credit evaluations of its customers to help further reduce credit risk.

 

During the six months ended June 30, 2015, two customers accounted for 53% of revenues. The following is a list of percentage of revenue generated by the two customers:

 

Customer 1                      41%

Customer 2                      12%

Total                               53%

 

 

During the six months ended June 30, 2014, one customer accounted for 64% of revenues.

 

 As of June 30, 2015, four customers accounted for 67% of total accounts receivable.  The following is a list of percentage of accounts receivable owed by the four customers:

 

Customer 1                      23%

Customer 2                      16%

Customer 3                      15%

Customer 4                      13%

Total                                 67%

 

As of December 31, 2014, three customers accounted for 73% of total accounts receivable.  The following is a list of percentage of accounts receivable owed by the three customers:

 

Customer 1                      16%

Customer 2                      26%

Customer 3                      31%

Total                               73%

Related Parties

Parties are considered to be related to the Company if the parties that, directly or indirectly, through one or more intermediaries, control, are controlled by, or are under common control with the Company. Related parties also include principal owners of the Company, its management, members of the immediate families of principal owners of the Company and its management and other parties with which the Company may deal if one party controls or can significantly influence the management or operating policies of the other to an extent that one of the transacting parties might be prevented from fully pursuing its own separate interests. The Company discloses all related party transactions. All transactions shall be recorded at fair value of the goods or services exchanged. Property purchased from a related party is recorded at the cost to the related party and any payment to or on behalf of the related party in excess of the cost is reflected as a distribution to related party.

Net Loss per Common Share

Net loss per common share is calculated in accordance with ASC Topic 260: Earnings Per Share (“ASC 260”). Basic loss per share is computed by dividing net loss by the weighted average number of shares of common stock outstanding during the period. The computation of diluted net earnings per share does not include dilutive common stock equivalents in the weighted average shares outstanding as they would be anti-dilutive.  At June 30, 2015 the Company had 349,036,322 shares equivalent issuable pursuant to embedded conversion features.  At December 31, 2014, the Company had 69,694,188 shares equivalent issuable pursuant to embedded conversion features.

Recent Accounting Pronouncements

The Company has reviewed all recently issued, but not yet effective, accounting pronouncements and does not expect the future adoption of any such pronouncements to have a significant impact on the results of operations, financial condition or cash flow.

1. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)

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1. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)
6 Months Ended
Jun. 30, 2015
Basis Of Presentation And Summary Of Significant Accounting Policies Tables  
Major Customers

Customer 1                      41%

Customer 2                      12%

Total                               53%

 

Customer 1                      23%

Customer 2                      16%

Customer 3                      15%

Customer 4                      13%

Total                               67%

 

Customer 1                      16%

Customer 2                      26%

Customer 3                      31%

Total                               73%

3. PROPERTY AND EQUIPMENT / LEASEHOLD IMPROVEMENTS (Tables)

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3. PROPERTY AND EQUIPMENT / LEASEHOLD IMPROVEMENTS (Tables)
6 Months Ended
Jun. 30, 2015
Property, Plant and Equipment [Abstract]  
Property and Equipment
Property and equipment consisted of the following:              
               
  Estimated life  

  June 30,

2015

   

  December 31,

2014

 
Leasehold Improvements 2 years   $ 12,448     $ 12,448  
Less: Accumulated amortization       (6,224 )     (3,112 )
Furniture and fixtures 3 years     2,771       2,771  
Less: Accumulated depreciation       (2,771 )     (2,771 )
      $ 6,224     $ 9,336  

6. ACCRUED EXPENSES (Tables)

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6. ACCRUED EXPENSES (Tables)
6 Months Ended
Jun. 30, 2015
Payables and Accruals [Abstract]  
Accrued expenses
    June 30,     December 31,  
    2015     2014  
Operating Expenses   $ 41,300     $ 8,700  
Lease Abandonment     164,375       164,375  
Employee Commissions     60,590       60,590  
Interest     260,425       213,473  
Salaries     1,155,214       981,908  
Sales Tax Payable     37,284       25,674  
Payroll Liabilities     111,913       110,419  
    $ 1,831,101     $ 1,565,139  

7. CONVERTIBLE PROMISSORY NOTES (Tables)

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7. CONVERTIBLE PROMISSORY NOTES (Tables)
6 Months Ended
Jun. 30, 2015
Notes to Financial Statements  
Convertible Promissory Notes
Convertible promissory notes consisted of the following:   

June 30,

2015

   

December 31,

2014

 
Secured convertible promissory notes   $ 910,470     $ 720,269  
                 
Less: initial recognition of debt discount, related to derivatives on convertible promissory notes     (580,200 )     (394,702)  
                 
Less: initial recognition of original issue discount     (71,574 )     (39,542 )
                 
Less: initial recognition of deferred financing     (56,500 )     (40,000 )
                 
Amortization of debt discount/OID/deferred financing     210,721       313,004  
Secured convertible promissory note– net   $ 412,917     $ 559,029  

8. DERIVATIVE LIABILITY (Tables)

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8. DERIVATIVE LIABILITY (Tables)
6 Months Ended
Jun. 30, 2015
Notes to Financial Statements  
Schedule for reconciliation of the derivative liability measured at fair value on a recurring basis
   

Conversion feature

derivative liability

 
Balance at December 31, 2014   $ 1,462,984  
Recognition of initial derivative liability     757,245  
Change in fair value included in earnings     (361,673)  
Balance at June 30, 2015   $ 1,858,556  
Assumptions for Pricing Model to Fair Value Derivatives
    June 30, 2015
Expected volatility     192 % - 304%
Expected term     3 – 12 months
Risk-free interest rate     0.0 2% - 0.09%
Expected dividend yield     0 %

1. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details)

v2.4.0.8
1. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details)
6 Months Ended
Jun. 30, 2015
Jun. 30, 2014
Dec. 31, 2014
Major customer percentage of accounts receivable 67.00%   73.00%
Major customer percentage of revenue 53.00% 64.00%  
Customer 1
     
Major customer percentage of accounts receivable 23.00%    
Major customer percentage of revenue 41.00%    
Customer 2
     
Major customer percentage of accounts receivable 16.00%   26.00%
Major customer percentage of revenue 12.00%    
Customer 3
     
Major customer percentage of accounts receivable 15.00%   31.00%
Customer 4
     
Major customer percentage of accounts receivable 13.00%    

1. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative)

v2.4.0.8
1. BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)
Jun. 30, 2015
Dec. 31, 2014
Basis Of Presentation And Summary Of Significant Accounting Policies Details Narrative    
Accounts receivable allowance for doubtful accounts $ 38,000 $ 38,000

2. GOING CONCERN CONSIDERATIONS (Details Narrative)

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2. GOING CONCERN CONSIDERATIONS (Details Narrative) (USD $)
Jun. 30, 2015
Going Concern Considerations Details Narrative  
Working capital deficiency $ 4,919,334

3. PROPERTY AND EQUIPMENT / LEASEHOLD IMPROVEMENTS (Details)

v2.4.0.8
3. PROPERTY AND EQUIPMENT / LEASEHOLD IMPROVEMENTS (Details) (USD $)
6 Months Ended
Jun. 30, 2015
Dec. 31, 2014
Property And Equipment Leasehold Improvements Details    
Leasehold Improvements $ 12,448 $ 12,448
Less: Accumulated amortization (6,224) (3,112)
Furniture and fixtures 2,771 2,771
Less: Accumulated depreciation (2,771) (2,771)
Property and Equipment $ 6,224 $ 9,336
Estimated Life - Leasehold impovements 2 years  
Estimated life - Furniture and fixtures 3 years  

6. ACCRUED EXPENSES (Details)

v2.4.0.8
6. ACCRUED EXPENSES (Details) (USD $)
Jun. 30, 2015
Dec. 31, 2014
Payables and Accruals [Abstract]    
Operating Expenses $ 41,300 $ 8,700
Lease Abandonment 164,375 164,375
Employee Commissions 60,590 60,590
Interest 260,425 213,473
Salaries 1,155,214 981,908
Sales Tax Payable 37,284 25,674
Payroll Liabilities 111,913 110,419
Total $ 1,831,101 $ 1,565,139

7. CONVERTIBLE PROMISSORY NOTES (Details)

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7. CONVERTIBLE PROMISSORY NOTES (Details) (USD $)
Jun. 30, 2015
Dec. 31, 2014
Convertible Promissory Notes Details    
Secured convertible promissory notes $ 910,470 $ 720,269
Less: initial recognition of debt discount, related to derivatives on convertible promissory notes (580,200) (394,702)
Less: initial recognition of original issue discount (71,574) (39,542)
Less: initial recognition of deferred financing (56,500) (40,000)
Amortization of debt discount/OID/deferred financing 210,721 313,004
Secured convertible promissory notes - net $ 412,917 $ 559,029

8. DERIVATIVE LIABILITY (Details)

v2.4.0.8
8. DERIVATIVE LIABILITY (Details) (USD $)
6 Months Ended
Jun. 30, 2015
Derivative Liability Details  
Derivative Liability, beginning $ 1,462,984
Recognition of initial derivative liability 757,245
Change in fair value included in earnings (361,673)
Derivative Liability $ 1,858,556

8. DERIVATIVE LIABILITY (Details 1)

v2.4.0.8
8. DERIVATIVE LIABILITY (Details 1)
6 Months Ended
Jun. 30, 2015
Expected dividend yield 0.00%
Minimum
 
Expected volatility 19.20%
Expected term 3 months
Risk-free interest rate 0.02%
Maximum
 
Expected volatility 30.40%
Expected term 1 year
Risk-free interest rate 0.09%